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Publicaties - dr. PTM (Paul) Ingenbleek

Kernpublicaties

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  “Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists,”

  Ingenbleek, Paul T.M., Workneh Kassa Tessema, and Hans C.M. van Trijp (2013) International Journal of Research in Marketing, 30 (1) special issue on emerging markets, 83-97
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  “From Subsistence Marketplaces Up, From General Macromarketing Theories Down: Bringing Marketing’s Contribution to Development into the Theoretical Midrange,”

  Ingenbleek, Paul T.M. (2014) Journal of Macromarketing, 34 (June, special issue on subsistence marketplaces), 199-212.
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  “The Adaptability of Marketing Systems to Interventions in Developing Countries: Evidence from the Pineapple System in Benin,”

  Hounhouigan, Menouwesso H., Paul T.M. Ingenbleek, Ivo A. van der Lans, Hans C.M. van Trijp, and Anita R. Linnemann (2014) Journal of Public Policy & Marketing, 33 (2), 159-172.

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Wageningen University & Research