Vacancy
Campaign marketer
Your job
Please note that an excellent command of the Dutch language is a requirement!
We are looking for a hands-on campaign marketer to start immediately, who, together with our communications advisor, will ensure high engagement and generosity on the part of various target groups of the University Fund Wageningen and Wageningen University & Research.
The challenge
University Fund Wageningen connects donors with Wageningen University & Research. Our aim is to support and encourage talent, research and entrepreneurship within WUR, especially for projects and initiatives that cannot be accomplished with regular funding. Our motto is ‘Creating a difference together’.
The goals of University Fund Wageningen are to support talent, support research and strengthen sustainable entrepreneurship.
As a campaign marketer, you will be pivotal to the success of the recruitment and retention programme of regular donors and medium donors who donate up to €10,000. You will coordinate all activities, from CRM selections to donor journeys, and organise DM/TM actions, communication with donors and events. With a keen eye for detail, you will ensure that all aspects come together seamlessly, from concept development to implementation. This role requires a combination of strategic insight, organisational skills and a proactive working attitude.
You will work in a team of 11 colleagues, each with their own specialism. You will work closely with colleagues from the Alumni Relations and Corporate Communications & Marketing departments at WUR and with the communications advisor and relationship manager for medium donors and estates within the University Fund team.
Your job
- You will develop new propositions and effective campaigns to connect new donors to UFW and to further develop the relationship with existing donors.
- You will be responsible for carrying out ongoing annual recruitment activities, including crowdfunding campaigns, and for ensuring an optimal donor journey per target group.
- You will be responsible for the stewardship programme (newsletters, donor events, thank you processes) for different donor groups.
- You will coordinate with the Alumni Office – where possible – to effectively integrate fundraising activities with the alumni programme.
- You will collect and analyse data on (the donation behaviour of) existing and new target groups (especially alumni and existing donors) and will translate insights into proposals for creative annual campaigns and crowdfunding actions. To this end, you will actively work within our CRM database.
- You will help to develop an online marketing strategy focused on ‘friendraising’ and fundraising in cooperation with the WUR Corporate Communications & Marketing department and using WUR social media channels. You will coordinate the production of communication resources, prepare briefings and monitor planning.
- You will act as the first point of contact for regular donors who donate up to €10,000.
Your qualities
- You should have an excellent command of the Dutch and English language, both orally and in writing;
- You must have at least obtained a university of applied sciences (HBO) degree. For example in the subject of (online) marketing, communication or business management;
- You should possess smooth writing skills when it comes to writing for recruitment;
- You must be an enterprising and proactive team player with a feeling for relationships at various levels;
- You should be familiar with project-based and plan-based work;
- You must be solution and result-oriented;
- You should have experience or interest in database management and analytics, as well as in working with CRM software. This involves interpreting and creating analyses and reports and understanding data recording and analysis capabilities, not functional management or technical aspects;
- You should have an affinity with the identity and mission of Wageningen University & Research.
As you can see, there are plenty of challenges for you to take on. These challenges can also be viewed as development opportunities. So, if you do not have the track record required for the vacancy just yet, but your work experience is solid, we would like to invite you to apply anyway.
We offer you
Wageningen University & Research offers excellent employment conditions. Highlights from our Collective Labour Agreement (CLA) include:
- working hours that can be agreed in consultation, allowing for an optimal work-life balance;
- sabbatical leave, study leave and partly paid parental leave;
- a strong focus on vitality: you can make use of the sports facilities available on campus for an attractive price;
- an 8.3% fixed end-of-year bonus;
- an excellent ABP pension scheme.
The scope of this position is 0.74 FTE. This is a position with funding for three years. If extra staffing capacity becomes available through attracting new funding, an extension or a permanent contract may be possible. If you have any questions about this, please contact us for further clarification.
Wageningen University & Research encourages internal advancement opportunities and mobility with an internal recruitment policy. There are plenty of options for personal initiative in a learning environment, and we provide excellent training opportunities. We are offering a unique position in an international environment with a pleasant and open working atmosphere.
You are going to work at the greenest and most innovative campus in Holland, and at a university that has been chosen as the “Best University” in the Netherlands for the 19th consecutive time.
Do you want more information?
For more information about this position, you can contact Sacha Tijmstra, communications advisor, by email via sacha.tijmstra@wur.nl.
For more information about the application procedure, please contact Edvard Jongschaap, senior corporate recruiter, by telephone at +31 (0)31 748 9178 or by email at edvard.jongschaap@wur.nl.
Would you like to apply?
This can be done directly by sending us your application letter and CV in Dutch via the application button next to this vacancy so that we can process personal data with your permission.
This vacancy will be listed up to and including Monday 2nd of December 2024. We would like to schedule the first round of interviews in the week of 9 December 2024.
Equal opportunities
Wageningen University & Research (WUR) employs a large number of people with very different backgrounds and qualities, who inspire and motivate each other. We want all talent to feel at home with us and be offered the same career opportunities. We therefore welcome applications in particular from people who are underrepresented within WUR. For more information, please visit our page on inclusivity.
A good example of how WUR approaches inclusivity can be found on our page ‘Working at WUR with a functional impairment’.
We are
The mission of Wageningen University & Research is “To explore the potential of nature to improve the quality of life”. Under the banner Wageningen University & Research, Wageningen University and the specialised research institutes of the Wageningen Research Foundation have joined forces in contributing to finding solutions to important questions in the domain of healthy food and living environment.
With its roughly 30 branches, 7,600 employees (6,700 fte) and 13,100 students and over 150,000 participants to WUR’s Life Long Learning, Wageningen University & Research is one of the leading organisations in its domain. The unique Wageningen approach lies in its integrated approach to issues and the collaboration between different disciplines.
Read the 5 reasons why your future colleagues enjoy working at WUR and watch this video to get an idea of our green campus!