Behaviour change strategies to promote healthy food and lifestyles
We help you develop effective, tailored strategies for healthier and more sustainable diets. This involves designing and testing combinations of intervention strategies tailored to specific contexts and objectives. Our approach is focused on promoting health behavior change in consumers towards healthier and more sustainable dietary patterns and lifestyles through context-specific interventions. By evaluating the feasibility and effectiveness of these interventions, we assist organisations in identifying the most appealing strategies to achieve their health and sustainability goals.
Factors that influence health behaviour change
Health behaviour change is shaped by a multitude of factors, including environmental, economic, and social contexts. These variables differ significantly across regions and populations, making the feasibility and effectiveness of intervention strategies highly context-dependent. Given this complexity, it is crucial to understand the contextual factors. At Wageningen Social & Economic Research, we analyse and map these factors to ensure our interventions are tailored to the specific needs of each situation.
In 4 steps to behaviour change
Achieving sustainable health behaviour requires a structured approach. Wageningen Social & Economic Research follows four key steps to design and implement effective interventions.
Monitor consumer behaviour
We track what, when, where, and how people eat, providing valuable insights into their dietary habits and helping us implement healthy eating interventions.
Understand drivers & barriers
We identify the underlying reasons behind consumer choices, including both conscious and unconscious factors.
Change behaviour by scientifically sound interventions
We design evidence-based interventions to encourage healthier and more sustainable behaviour, ensuring these strategies are grounded in behavioural science.
Implement by scaling interventions in real-life settings
We test interventions in practical environments – such as supermarkets, restaurants, schools, or hospitals – to evaluate their scalability and long-term impact, ensuring the impact of health interventions is measurable and achievable.
Test effectiveness and impact in real-life settings
We measure the effectiveness and impact of intervention strategies by evaluating behaviour change outcomes in real-life settings. Through detailed monitoring and analysis, we assess how well these strategies influence health and sustainability goals, ensuring they achieve the desired results and can be scaled for broader application.
Research and cooperate
Wageningen Social & Economic Research supports organisations in monitoring consumer behaviour, researching drivers and barriers, and designing scientifically sound interventions. We test and scale these interventions in real-life settings, offering tailored solutions based on specific needs. Our evidence-based recommendations ensure the successful implementation of health and sustainability initiatives. Contact us to explore how we can collaborate on developing impactful health and sustainability solutions.