Met echte en eerlijke prijzen bouwen aan een duurzaam voedselsysteem

True and Fair Pricing

Wageningen Economic Research investigates how true and fair pricing is established and how it can be used to achieve a sustainable food system.

The prices of food products throughout the entire chain often do not include the costs for people and the environment. Examples are environmental costs, such as CO2 emissions and pressure on biodiversity, and social costs, such as health and working conditions.

True pricing enables consumers to make informed choices and promotes the transition to more sustainable food production and consumption.

What is true and fair pricing?

True pricing, or determining the real price, provides an integral picture of the economic and sustainability costs of the production and consumption of food products. A true price helps:

producers to produce as sustainably as possible
conscious consumers to choose the right product
government agencies and public bodies to stimulate the economy and transition towards sustainability the right way

The transition to more sustainable production comes with a price. Often, there are additional costs and risks involved. On the other hand, there are sustainability benefits if the consumer is prepared to pay extra.

In this case, the costs, benefits, and risks must be distributed across the chain. All too often, the primary producers are getting the short end of the stick in that regard. With a fair price, this distribution is made fairly.

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