Back to profile Contact person for... - prof.dr.ir. JCM (Hans) van Trijp Pages Consumer Behaviour Our consumer research aims to understand how consumers perceive, choose, acquire, use, and discard commercially available sustainable products and... Marketing Marketing - WUR Marketing In our research endeavors focused on marketing, our primary objective is to enhance comprehension of marketing strategy... News Marketing and Consumer Behaviour group receives funding to combat food waste 22 juli 2022 | Globally, around 931 million tonnes of food is wasted every year (UNEP food waste index report 2021). Along the EU food supply chain, from primary...