Knowledge rules for effective sustainability communication for labels and logos on food products

Samenvatting

The sustainability impact of food products is now mainly communicated through
sustainability labels and logos at product level. Many consumers find these labels
and logos hard to understand and do not always feel addressed. In their current
form, labels and logos therefore have limited impact on behavioural choices. In this
study, we examine which types of labels and sustainability communications have
the most impact on sustainable choices.