Promotie

Digitalising African agricultural value chains: The role of ICT platforms in smallholders’ uptake of agricultural inputs in Uganda.

Promovendus Connetie C (Connetie) Ayesiga
Promotor dr. PTM (Paul) Ingenbleek
prof. KE (Ken) Giller
Externe promotor Dr Peter Ebanyat
Copromotor dr.ir. E (Esther) Ronner
Organisatie Wageningen University, Leerstoelgroep Marktkunde en consumentengedrag
Datum

vr 1 december 2023 13:30 tot 15:00

Locatie Omnia, gebouwnummer 105
Hoge Steeg 2
6708 PH Wageningen
+31 (0)317 - 484 500
Zaal/kamer Auditorium

Samenvatting

My research focuses on how we can use the increasing development of information, communications, and technology (ICT) tools such as mobile phones to improve smallholder farmers’ use of agricultural inputs, improve farm productivity, and contribute to the increasing food demands in many African countries.

Overall, my research shows that indeed ICT platforms, if designed according to farmers’ and other value chain actors’ needs, preferences, and capabilities, can improve coordination, loyalty, access to value chain services, and loyalty for mutual benefits.

This study recommends a one-stop ICT platform that can reduce transaction costs across the value chain and ensure that farmers access all the required services to produce and market their produce without the need to register and navigate different platforms that cause digital fatigue.