Project
Call for Partners | HyBoB: Best-of-both hybrid meat solutions
Despite increased interest in and availability of alternatives, meat consumption is not yet declining sufficiently for The Netherlands to achieve the 50-50 plant-animal protein balance targeted for 2030.
Commercial hybrid (plant-animal) meat products could be effective to reduce meat consumption and increase the proportion of plant-based ingredients. However, this market category has not yet achieved commercial success due to consumer hesitations in buying such products.
This project aims at combining consumer insights and targeted technology to enable development of well accepted hybrid meat products.
The deadline of this call is september 2024.