Co-Innovation for Quality in African Food Chains (CoQA)

CoQA

Quality is becoming an increasingly important issue in the marketing of food products. Low quality leads to a loss of sales opportunities but also to efficiency losses throughout the supply chain. Improving quality in production and processing and reducing quality degradation is not just a matter of new techniques or better prices. Efficient and sustainable quality improvements can only be obtained when innovations in product and process, in the organisation of the supply chain, and in the support of markets and institutions are combined.

WUR Partners: Management Studies, Business Economics, Marketing and Consumer Behaviour, Product Development and Quality, Development Economics, Center for Crop System Analysis, Operation Research and Logistics.

More information: www.coqa.nl