Catering at an event

Opportunity identification

Consumer driven concept development starts with exploring the consumer experiences in order to identify opportunities.
A company caters at events to communicate their message through their catering. How do they get their message through?

Aim

Are there opportunities to secure that the right message is sent? What are the opportunities to reach as many as possible people?

Ethnographic method

A qualitative research method combining observation and ad hoc interviews with people in their natural behavior and environment.

Result

A broad overview of relevant consumer practices and motivations. Thus we identified opportunities to make the client’s communication more effective.

Link to brochure