Behavioural drivers in farmer compliance for zoonotic threat prevention : A literature review looking at compliance in farmers through psychological theory, in the context of prevention of zoonoses outbreaks in the Dutch animal agriculture sector

Summary

To promote behavioural change among farmers for compliance with zoonoses preparedness, a literature review and assessment of preventive interventions were conducted. Using the Theory of Planned Behaviour, different behavioural drivers were looked at: a farmer’s attitude, subjective norms, perceived behavioural control, intention, and the effectiveness of various preventive interventions on these drivers. These interventions were classified in four categories: awareness and knowledge, social influence, economic incentives, and regulatory measures. From these learnings, guidelines for designing successful intervention strategies were shared. They involve collaboration with stakeholders, considering past experiences, understanding local contexts, involving farmers in interventions, emphasising shared responsibility, and strategic communication.