P (Paul) Nales MSc

Paul is a PhD researcher at Wageningen University, at the Department of Marketing and Consumer Behaviour. He has a Bachelor degree in Business Administration and graduated as a Master of Science in both Strategic Management and Social Psychology.

Current research: Under the supervision of dr. ir. Arnout Fischer and dr. Ivo van der Lans, Paul his PhD research focuses on examining consumer acceptance towards new plant-breeding techniques. Specifically, he focuses on the role of associations in how consumers form opinions towards these new plant-breeding techniques. In his research Paul combines fundamental psychology with applied psychology, resulting in a variety of studies ranging from focus groups, to (experimental) surveys to neuropsychological research.

Apart from his research, Paul enjoys teaching and currently teaches two Master's-level courses in statistics.