JL (Jurriaan) te Koppele MSc

I am PhD researcher at the department of Marketing and Consumer Behaviour at Wageningen University (2021-2024). With a background in social neuroscience, I am interested in how our emotions shape our daily choices.

I hold a BSc in Psychology from Utrecht University and a MSc (res) in Psychology from the University of Amsterdam, with specializations in social psychology and cognitive neuroscience. During my studies I have investigated the constituents and behavioural consequences of affective experiences (morbid curiosity and trust).

In my current PhD project, I explore the dynamics between emotion and in situations in the consumption domain behaviour, supervised by Ilona de Hooge and Hans van Trijp. This project shows that emotions and situations are linked in how people understand them. Furthermore, when they can, people seek out situations that help the solve the problems that emotions signal. When they are limited to situations unrelated to their emotions, however, people consume products to make them feel better, but only in the short-term. Thus, whether emotions help or hinder our choices, seems to depend on the situation. I do mostly experimental research (online and lab), and I enjoy to integrate new developments like AI (e.g. LLMs). I am driven to employ my know-how for the transition towards sustainable consumption.

As an educator, I am passionate about instilling in my students the skills for tomorrow, through identifying and tweaking their own motivations. 

Research interests: emotion, affect dynamics, motivation, social and affective neuroscience, social influence, (sustainable) consumer behaviour, choice modeling