J (Joana) Wensing
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In her current research at UEC, Joana investigates the behavioral foundations of sustainability transitions, addressing the following key questions:
- In which situations do individuals opt for vegetarian meals?
- What motivates individuals to engage in circular food behaviors?
- How can we achieve a system-wide transition in which cities collect biowaste to produce valuable compost for increased soil health?
Her work is inspired by theories from environmental psychology, behavioral economics and system dynamics using methods such as discrete choice experiments, momentary ecological assessment studies and systems modeling.
She studied Business Psychology at the University of Bremen and obtained a PhD in Food and Agricultural Economics at the University of Bonn. Afterwards, she worked as a postdoc at the Urban Economics Group and, in 2023, she started an assistant professor position at the Maastricht Sustainability Institute at Maastricht University. She continues to work one day a week at UEC on the EU Horizon project, Bin2Bean.