C (Cas) Huisman MSc

Cas is a PhD researcher at the Marketing and Consumer Behaviour Group at Wageningen University since 2022.   

Cas has a bachelor's degree in Psychology from the University of Groningen, and graduated with a Masters of science in Health Psychology and Digital Interventions at Erasmus University Rotterdam.  

Current research: Together with Dr. Erica van Herpen and Dr. Betina Piqueras Fiszman, Cas works on a European project, ToNoWaste. The aim of the project is to eliminate food loss and waste in the supply chain and households.  

Cas' research focuses on the behaviour maintenance of sustainable behaviour through habits. Currently specifically applied to food management behaviours resulting in food waste. As people are handling food on a daily basis, many of the ways in which food is handled have become habituated. Sometimes, these behaviours may lead to food waste. The research aims to understand the role of habits in sustainable behaviour and test habit formation and disruption interventions in the context of food waste.

Research Interests: Behaviour maintenance, behaviour change, habit, food waste, consumer behaviour, digital interventions