Storytelling
Storytelling is the art of telling stories. It's not just about sharing facts: it's about creating an emotional connection with your audience. Stories can clarify complex topics and improve engagement. During this course, you will discover how to engage your audience by applying storytelling to your message.
Why choose Storytelling?
- Better audience engagement: Keep your audience attentive and engaged.
- Effective communication: Convey your message in a clear and powerful way.
- Emotional connection: Move your audience.
- Inspire actions: Encourage your audience to take action.
Content and structure
This course consists of two three-hour meetings and provides you with the tools you need to tell a strong story.
Session 1: why storytelling, the first step to a good story
In this session you will learn:
- The definition of storytelling and its importance in communication
- Examples of effective storytelling in different contexts, such as research, business, education, marketing
- How stories can evoke emotions and inspire
- The core components of a story: characters, conflict, climax
- How to integrate facts and research findings into a story
After the first session, you will write a short story of 500 words on a personal or work-related topic.
Session 2: the building blocks of a good story
In this session:
- Feedback will be given on the submitted stories
- You will learn what images can support your story
- You will learn techniques for building an emotional connection with your audience
- You will learn to use personal anecdotes and experiences to increase authenticity
After completing this course, you will be able to:
- Create compelling stories
- Clarify complex topics and make them accessible
- Connect with your audience on an emotional level
- Give dynamic and compelling presentations
This programme provides a solid foundation for participants to understand what storytelling means and how to apply it effectively. It also ensures a good balance between theory and practice, allowing participants to immediately apply what they have learned and receive feedback.
Who is this course intended for?
For professionals who want to make more impact with a powerful story. Think managers, policy officers, communications officers, academics, lecturers.
Practical information
- 2-day training: 3 June and 10 June 2025 from 09:30-12:30 hrs.
- Face-to-face workshop at the campus of Wageningen University & Research
- This training will be in English
Costs
- Regular costs: €699
- WUR employees & students: €629.50