Social media manager (ZZP) at WUR Student Challenges

About WUR Student Challenges

At WUR Student Challenges, we aim to empower the next generation of changemakers for a better future.

We do so by organizing unique and impactful student competitions about the urgent challenges of today's world. We create an international and multidisciplinary network, connecting international students with professionals from companies, non-profits, government organisations and academia, to create innovative and sustainable solutions for real life problems. We also provide exposure, events, trainings, financial support, coaching and workspace for student teams.

We are a small team of dedicated professionals who are passionate about delivering outstanding and impactful learning experiences to students. Our main objective is to organize the annual 'Signature’ and ‘Local Impact’ Challenges, while also coordinating a range of smaller student competitions and events. Additionally, we aim to establish ourselves as a central hub for student competitions at Wageningen University & Research, serving as a valuable resource where students can access information and receive support for their participation in these competitions.

Job description

We are looking for a passionate online storyteller who provides inspiring content. With our Challenges, events, teams and partners as a guideline, you devise and program content for our online channels and target groups. Your stories and posts are worth telling and thus ensure more visibility, likes and shares. You are amongst others responsible for ensuring that our target groups view our content more often and for longer on our social media channels. In addition, you will create ready-made posts that our student teams and partners can share on their own channels. We would also ask you to align the content and looks of our socials with our websites and intranet. Our main targetgroups include students at universities and universities of applied sciences (HBO’s) worldwide, and experts and partnerorganisations related to the topics of our Challenges.

Are you that talented Marketing & Online Specialist who can't wait to get started with our content? Respond and let us know why this position is perfect for you!

Tasks & responsibilities

Create and implement a social media strategy

• Create a social media strategy for engaging audiences related to specific Challenges while contributing to WUR Student Challenge as a brand.

• Translate our branding via the socials with our websites, intranet and other platforms.

Manage & coordinate the WUR Student Challenges' social media channels & website

• Write catchy social copies, with the right tone of voice, that suit our target
groups. You plan the posts using the Buffer content calendar.

• Attend important events that are part of our Challenges.

• Coordinate the creation or sharing of content with colleagues, participants and partners

• We may also ask you occasionally to write an article about one of our Challenges or events.

Monitor and increase the reach of our communications

• Monitor the trends and results of our online channels, analyze this data, gather insights and share this with the team.

• Proactively make proposals, such as for online marketing campaigns, and adjustments to the current content.

What we ask of you:

• You are an independent consultant (ZZP).

• You have at least 3-5 years of experience in a related position, preferably in an organization with a social objective, and a passion for content.

• You are a storyteller, think in creative concepts and have experience in writing/editing smooth and error-free English social media copies. You hate spelling mistakes and remove them flawlessly from texts.

• You are familiar with everything related to social media, have experience with writing posts and copy and are the first of your friends to discover new social trends or channels.

• You have experience with designing and implementing online marketing campaigns, that will support the recruit of students for our Challenges.

• Tight project management, content calendars and multi-tasking are not a challenge for you.

• You are a practiced user of Canva for content design

• You are entrepreneurial, punctual and have good communication skills. You are flexible, energetic, contribute ideas and take responsibility.

• Preferably you live not to far away from our campus in Wageningen

What we offer

• You join a small, dedicated, and enthusiastic team with a strong team spirit.

• Flexible work arrangements to accommodate assigned tasks.

• Ample opportunities to engage with students, researchers, and companies worldwide.

• Support from our student assistants.

• Approx 1.5 - 2 days of work per week on average.

• A fee of approx. 55 euro / hr (excl. VAT)

• Foreseen starting date would be in June

Contact

If you got excited about the role described, please send your motivation letter and cv by 12 May latest to:
Rio Pals (manager WUR Student Challenges) at rio.pals@wur.nl