PhD defence

Digitalising African agricultural value chains: The role of ICT platforms in smallholders’ uptake of agricultural inputs in Uganda.

PhD candidate Connetie C (Connetie) Ayesiga
Promotor dr. PTM (Paul) Ingenbleek
prof. KE (Ken) Giller
External promotor Dr Peter Ebanyat
Co-promotor dr.ir. E (Esther) Ronner
Organisation Wageningen University, Marketing and Consumer Behaviour
Date

Fri 1 December 2023 13:30 to 15:00

Venue Omnia, building number 105
Hoge Steeg 2
105
6708 PH Wageningen
+31 (0) 317 - 484500
Room Auditorium

Summary

My research focuses on how we can use the increasing development of information, communications, and technology (ICT) tools such as mobile phones to improve smallholder farmers’ use of agricultural inputs, improve farm productivity, and contribute to the increasing food demands in many African countries.

Overall, my research shows that indeed ICT platforms, if designed according to farmers’ and other value chain actors’ needs, preferences, and capabilities, can improve coordination, loyalty, access to value chain services, and loyalty for mutual benefits.

This study recommends a one-stop ICT platform that can reduce transaction costs across the value chain and ensure that farmers access all the required services to produce and market their produce without the need to register and navigate different platforms that cause digital fatigue.